Creative Brief

Type of Assignment *

Campaign or ads

Internal assets or brand assets

Retail assets

Goplay

Websites or landing page

Stands or events

Keynotes or presentations

Images, films or animations

Other

Deadline - Draft *

Deadline - Go live *

Background and objective *

Target audience *

Key messaging and promise *

Price *

Channels *

Format

Images, documents, or other relevant links

The project lead *

Where to send the job when its done *

SEND

Please drop some notes about why we are doing this. and what this particular piece of  material should achieve 

I.e is it end consumer, B2B and potential specific details about the audience.

Please specify the deadline for when you need the first draft.

What are we offering and what should they think, feel and do as a consequence. I.e is this a sales campaign, new product etc. Please also add the product/service features that gives support to the promise.

Add in detail the price (before & after, if its a promo). If no price add N/A

Add relevant channels the assets will be used.

Add both pixel/cm size plus any other relevant formats such as jpg / indesign etc, if relevant.

Use our Canto image bank to refer any image numbers (if you have any) and Dropbox for any other documents.

Is it you (add your name) or anyone else we should use as a contact person?

Drop your email or the party you would like to receive the final assets

* = Required fields

Please specify when everything is supposed to go live.